Facebook Marketing Guide for Beginners 2021
With over 2.74 billion monthly active users, Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach.
How do you capitalize on these opportunities? By devising a Facebook marketing strategy.
For beginners, this can all seem a little daunting but don’t worry. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage.
What Is Facebook Marketing?
Facebook marketing is a catch-all term for the different ways you can market your business on Facebook.
It includes:
There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads.
- Facebook Ads
- Business Pages
- Facebook Marketplace
- Facebook Groups
There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads.
Why Should You Use Facebook Marketing?
Firstly, over 90 million businesses are already on Facebook. Around 1.88 billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products.
In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.
Types of Facebook Ads
Facebook lets you choose from four main ad types.
Image Ads
Static image ads are ideal for driving traffic to your website.
They must be in JPG or PNG format, and the headline shouldn’t exceed 40 characters. Since you only have 125 characters for the main message, they’re best for clear and concise calls to action (CTAs).
With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Video posts, in general, have a 6.09 percent engagement rate on Facebook, which is impressive, but you’ll lose viewers if it’s a poor-quality video with an unclear message.
Carousel Ads
With carousel ads, people can scroll through a host of images to see the same product from multiple angles.
While this is great for e-commerce, carousel ads aren’t ideal for showcasing different products or listings e.g., properties in real estate marketing.
With carousel ads, people can scroll through a host of images to see the same product from multiple angles.
While this is great for e-commerce, carousel ads aren’t ideal for showcasing different products or listings e.g., properties in real estate marketing.
Image collections are great for showing products in your e-commerce store, but as with image ads, you’re limited to a short headline and a 125-character primary message, so they’re not suited for conveying much information.
The ad type you choose depends largely on your campaign goal. For example, an image is great for driving home a visually compelling CTA, whereas videos are useful for engaging audiences.
There’s no set cost for Facebook Ads, either. Since you bid on ad slots across the platform, how much the ad costs depends on how much you’re willing to pay to secure the slot you want.
Steps to Start Facebook Marketing
To use Facebook Ads, it’s best if you set up a Facebook Page for your business if you don’t already have one.
Access Ads Manager
First, you need to access Ads Manager.
Ads Manager is the “hub” to create, manage, and track Facebook Ad campaigns.
Choose Your Ad Objective
Next, determine what you want from your campaign by setting your ad objective. There are three categories to choose from:
1. Awareness Goals
- brand awareness
- reach
2. Consideration Goals
Name Your Campaign
A name helps you keep track of the campaign within Ads Manager.
Once you’ve chosen a name, confirm if you want to test different versions of the same ad against each other using A/B testing. This is optional, and you can change your mind later.
- traffic
- engagement
- app installs
- video views
- lead generation
- messages
- conversions
- catalog sales
- store traffic
Name Your Campaign
A name helps you keep track of the campaign within Ads Manager.
Once you’ve chosen a name, confirm if you want to test different versions of the same ad against each other using A/B testing. This is optional, and you can change your mind later.
Tips for Creating Great Facebook Ads
To get the most from your Facebook Ads, here are some tips to bear in mind.
- First impressions matter, so use quality, high-resolution images for every ad.
- Highlight your value proposition clearly and avoid overly busy, cluttered graphics.
- Keep your CTA highly visible and compelling to grab a user’s attention.
- Bring your products to life by showing people using them in your video ads.
- Include user-generated content where appropriate to build a sense of community.
- Make your videos and images vertical, so they display properly on mobile devices.
- Monitor which version of an ad works best by deploying A/B testing.
Facebook Marketing Conclusion
If your audience is on Facebook, then you should really try out Facebook marketing for your business. Try a variety of Facebook Ads and measure your progress regularly to ensure you’re getting the most from your campaigns.
Got a limited budget? You can still utilize Facebook Pages and Groups to draw traffic, nurture leads, and ultimately increase sales long term.
Are you ready to give Facebook marketing a try reach us, we are a digital marketing experts in Coimbatore
Website : www.bigbang.biz
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